Yoyoso first entered the Georgian market in 2018, although the chain had already been successfully established in various other countries, including China, USA, Malaysia, Brunei, the Philippines, Vietnam, Bahrain, the UAE, etc.

After the establishment of the first Georgian branch, it didn’t take long for the store to embark on further development and to this day, 9 more branch stores have been introduced to the market. Retail is a sector that develops actively; therefore, the brand's main values represent creativity, fashion, high quality, affordable prices, and trendiness. https://www.youtube.com/watch?v=cz7qW-sxGAc

We discussed Yoyoso’s news and future goals with the head of marketing, Keti Esakaia, who shared with us all the details promised by the company.

Keti, what news awaits us from your company, and how would you summarize 2023? Have you already summarized the past year?

2023 was particularly successful for the company; we even opened a new branch on Kazbegi St. 14. This store garnered significant client interest and saw increased demand, which encourages and motivates us to establish a new branch store.

Keti, could you tell us what types of products are available at the store and highlight those with the highest demand?

One of the keys to the brand’s success lies in its diversity, which manages to satisfy most segments. Yoyoso offers over 5000 types of products, grouped into 8 main categories:

• Cosmetics
• Home accessories
• Bathroom accessories
• Bags
• Digital accessories
• Stationery and Gifts
• Seasonal Products
• Toys

Keti, according to our information, your company is committed to caring for the environment. What goals does your company aim for in this regard?

Yoyoso’s main value is the creation of products that are organic, biodegradable, non-toxic, and based on natural extracts, as well as promoting a healthy lifestyle in society. The brand values the protection and care of the environment, utilizing natural resources sensibly. This aspect of the company brings people closer to nature and significantly contributes to environmental protection from pollution. This approach fills our lives with vibrant colors and a drive for success.

Keti, how was the financial performance of the company last year; you may have already reviewed the past year.

2023 was a financially successful year for the company, leading to the opening of a new branch at the year's end and the addition of two more branches in 2024. https://www.youtube.com/watch?v=drFGKZ6ivzQ

Keti, when discussing finances, it is important to address the pricing policy of the products themselves.

Yoyoso supports the concept of modern and simple living. The brand's core values consist of creativity, fashion, high quality, affordable prices, and trendiness. This approach has been successful and shall remain unchanged. We believe that the products on our shelves should be accessible to everyone.

Katie, what are Yoyoso's plans for the near future?

In the near future, the company will open two new branches in Tbilisi and Gori. We shall announce this news very soon with great joy. https://www.youtube.com/watch?v=hgFbiOAEkvM