Poliakov extends travel retail presence with new airport and ferry listings

La Martiniquaise-owned vodka brand Poliakov has secured new listings in Europe with Aelia Duty Free.

Poliakov will be available in 44 airport stores across France, Luxembourg, Poland, Italy, Switzerland and Czech Republic as well as onboard British ferries.

Poliakov Brand Manager Constance Descamps said: “With the growth of leisure passengers, it is essential to offer mainstream and famous brands to occasional travellers with an average purchasing power. Poliakov vodka is a well-known brand that Millennials and young adults expect to find in airport shops.”

Food & Beverage The Magazine eZine