Published on
Jun 23, 2025
Big C: Stores getting a facelift, but do they need an identity, too?
Big C, the retailing arm of vertically-integrated consumer goods company Berli Jucker, is one of the Big 3 of Thai retail, along with Lotus’s and Central Retail. Its soft red and green livery is a familiar and reassuring sight everywhere you go in the …
Source:
Inside Retail Asia
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