Athleisure Market to Witness Healthy Growth at 6.7% CAGR ; North America Region to Create Most Lucrative Opportunities

North America accounted for a prominent market share and is anticipated to grow at a CAGR of 6.2% throughout the athleisure market forecast.

POTLAND, 5933 NE WIN SIVERS DRIVE, #205, OR 97220, UNITED STATE, March 21, 2022 /EINPresswire.com/ -- According to a new report published by Allied Market Research titled, “Athleisure Market by Product Type, Gender, and Distribution Channel Global Opportunity Analysis and Industry Forecast, 2019-2026,” the global Athleisure market size was valued at $155.2 billion in 2018, and is projected to reach $257.1 billion by 2026, growing at a CAGR of 6.7% from 2019 to 2026. In 2018, North America accounted for nearly 38.4% share of the athleisure market.

Some of the major players operating in the global market include :-

Adidas AG (Adidas)
ASICS Corporation
Columbia Sportswear Company
Lululemon athletica inc.
Nike, Inc. (Nike)
PVH Corp.
PUMA SE
The Gap, Inc.
The North Face (VF Corporation (VFC)
Under Armour, Inc.

Due to the rise in demand for different types of athleisure products, the market has been evolving continuously in terms of its product offerings. Innovation material and technology are being used in designing and producing athleisure product ensuring odor free, stretch ability, sweat-wicking, and protection from dirt. For instance, Nike has been using a blend of classic materials like polyester and spandex and innovative manufacturing techniques. Thus, these materials are woven to create attractive shirts, sweatshirts, and vests.

Athleisure market growth 2019 to 2026

Athleisure refers to a type of casual clothing designed to be worn for exercise and general use. The most common athleisure outfits are leggings, yoga pants, sweatpants, gym tanks, sports bras, hoodies, tights, shorts, sneakers, and others. These type of products have been gaining higher traction among customers who adopt a healthy lifestyle and at the same time seek for comfort and flexibility in wearing clothes or shoes. Millennials are the key target customers in the global athleisure market growth.

Millennials tend to take a more holistic approach to health and wellness factor. They are active and always keen to indulge in fitness oriented activities. Fitness has become an integral part of one’s daily routine. Taking in account on millennials’ perception on fitness, athleisure brands have successfully built an emotional connect between their products and customer. These customers specifically seek for apparels that promote an active lifestyle. In its most recent trends, athleisure has been gaining preference over denim. Though in the early 2000, denim experienced higher level of demand among the customer, where consumers were willing to spend $200-$300 for a pair of jean. However by the end of 2010, the average denim expenditure among the customers was around $25. This sustaining trend, clearly indicates that customer have higher preference for athleisure products which is a blend of sports and fashion industry.

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The global athleisure market analysis is segmented on the basis of product type, gender, distribution channel, and region.

Based on product type, the market is classified into sneaker, joggers, leggings, hoodies, and others.

Based on gender, the market is segmented into male and female.

By distribution channel, the market is divided into online and offline.

Based on region, the market is analyzed across North America (U.S., Canada, and Mexico), Europe (Germany, Spain, UK, Italy, France, and rest of Europe), Asia-Pacific (China, India, Japan, Australia, South Korea, and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, UAE, and rest of LAMEA).

The Study Will Help the Readers-

1. Acknowledge the complete market dynamics.

2. Inspect the competitive scenario along with the future market landscape with the help of different strictures such as Porter’s five forces and parent/peer market.

3. Understand the impact of government regulations during the Covid-19 pandemic and evaluate the market throughout the global health crisis.

4. Consider the portfolios of the major market players operational in the market coupled with the comprehensive study of the products and services they offer.

Main Offerings-

1. The report crafted by AMR on the Athleisure Market doles out a wide-ranging study of global market share, key determinants of the growth, country-level stance, segmental assessment, market prospects, and the major trends.

2. Porter’s five forces model, on the other hand, cites the efficacy of buyers & sellers, which is important to help the market players implement fruitful stratagems. Furthermore, the research study includes,

- Threat of new competitors
- Threat of new stand-ins
- Bargaining clout of suppliers as well as consumers
- Rivalry among key players

3. An explicit analysis of the driving and restraining factors of the Athleisure Market is also provided in the report.

Key Findings of the Athleisure Market :

- In 2018, based on product type, the sneaker segment accounted for around higher value athleisure market share.
- In 2018, based on gender, the male segment accounted for 62.2% share of the athleisure market.
- In 2018, based on region, North America accounted for a prominent market share and is anticipated to grow at a CAGR of 6.2% throughout the
athleisure market forecast.

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TABLE OF CONTENT :-
CHAPTER 1: INTRODUCTION

1.1. Report description
1.2. Key benefits for stakeholders
1.3. Key market segments
1.4. Research methodology

1.4.1. Primary research
1.4.2. Secondary research
1.4.3. Analyst tools and models

CHAPTER 2: EXECUTIVE SUMMARY

2.1. Key findings

2.1.1. Top impacting factors
2.1.2. Top investment pockets

2.2. CXO perspective

CHAPTER 3: MARKET OVERVIEW

3.1. Market definition and scope
3.2. Parent/Peer Market Overview (2017-18)
3.3. Key Forces Shaping athleisure Market

3.3.1. High bargaining power of suppliers
3.3.2. Moderate-to-high threat of new entrants
3.3.3. Moderate threat of substitutes
3.3.4. Moderate intensity of rivalry
3.3.5. Moderate bargaining power of buyers

3.4. Value Chain Analysis
3.5. Market dynamics

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David Correa
Allied Analytics LLP
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